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Food Banks Canada
"Food Bleep"
(Spec Work)
Problem
Gen Z is unaware of the rising food insecurity concerns in Canada.
Insight
Spotify is one of the most-used apps among Gen Z.
Idea
Bleep out food names from all trending pop songs on Spotify to highlight the
disruptions food insecurity brings to lives.
Food Banks x Spotify
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Persuade Gen-Z
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