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IKEA

"Success Needs Space"

(Spec Work)

Problem
Gen Z isn't visiting IKEA stores because they prefer online shopping.
Insight
Gen Z doesn't have easy access to a dedicated workspace because they live in shared spaces.
Idea
Create comfortable, distraction-free workspaces out of IKEA products within IKEA. 

OOH

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IKEA OOH 1.jpg
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Social Media

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