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Paw Patrol

"Heroism Starts At Home"

(Spec Work)

Problem
Parents are unaware of the heroic values the show teaches.
Insight
Gen Z and Millennial parents want to raise kids who are change-makers.
Idea
Tell parents Paw Patrol will help raise socially responsible kids,
aka "homemade heroes".

OOH

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Mobile App

Art Director: Vipasha Seth

Small actions lead to big impacts. The Hero-meter app allows parents to assign little, doable tasks to their kids daily. Completing these everyday tasks makes kids responsible, eventually transforming them into heroes of tomorrow. 

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Collaboration

The Paws With A Cause & Paw Patrol partnership gives parents a chance to showcase their heroism. Since parents have a significant influence on their kids, donating to a good cause will positively impact their kids and turn them into better individuals.

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DIY KIT 

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