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Heroism Starts At Home
Paw Patrol
Problem
Parents are unaware of the heroic values the show teaches.
Insight
Gen Z and Millennial parents want to raise kids who are change-makers.
Idea
Tell parents Paw Patrol will help raise socially responsible kids, aka "homemade heroes".
OOH
Mobile App
Art Director: Vipasha Seth
Small actions lead to big impacts. The Hero-meter app allows parents to assign little, doable tasks to their kids daily. Completing these everyday tasks makes kids responsible, eventually transforming them into heroes of tomorrow.
Collaboration
The Paws With A Cause & Paw Patrol partnership gives parents a chance to showcase their heroism. Since parents have a significant influence on their kids, donating to a good cause will positively impact their kids and turn them into better individuals.
DIY KIT
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