Heroism Starts At Home
Parents are unaware of the heroic values the show teaches.
Gen Z and Millennial parents want to raise kids who are change-makers.
Tell parents Paw Patrol will help raise socially responsible kids, aka "homemade heroes".
Art Director: Vipasha Seth
Small actions lead to big impacts. The Hero-meter app allows parents to assign little, doable tasks to their kids daily. Completing these everyday tasks makes kids responsible, eventually transforming them into heroes of tomorrow.
The Paws With A Cause & Paw Patrol partnership gives parents a chance to showcase their heroism. Since parents have a significant influence on their kids, donating to a good cause will positively impact their kids and turn them into better individuals.