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eBay
"Make Space for You."
(Spec Work)
Problem
eBay is only getting buyers in droves, not sellers.
Insight
The queer community expresses itself through external appearance and materialistic possessions.
Idea
Sell the things you don't identify with anymore on eBay.
OOH
Art Director: Anushree Chatterjee
Experiential
Big Ben of Closets
Partnership with London Pride Walk
An offline auction where all the items are
placed in a giant closet right at the Hyde Park Corner.
Volunteers will donate items they no longer resonate with.
All the proceeds from these sales will be given to MindOut,
a mental health charity for the LGBTQIA+ community.
Social Media
App Feature
An AI feature to choose and try on clothes based on body measurements instead of gender.
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