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Make Space For You
eBay
Problem
eBay is only getting buyers in droves, not sellers.
Insight
UK Gen Z is twice as likely to identify as LGBTQIA+ and expresses its identity through materialistic possessions.
Idea
Sell things you don't identify with anymore on eBay.
OOH
Art Director: Anushree Chatterjee
Experiential
Big Ben of Closets
Partnership with London Pride Walk
An offline auction where all the items are
placed in a giant closet right at the Hyde Park Corner.
Volunteers will donate items they no longer resonate with.
All the proceeds from these sales will be given to MindOut,
a mental health charity for the LGBTQIA+ community.
Social Media
App Feature
An AI feature to choose and try on clothes based on body measurements instead of gender.
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